This guide provides an in-depth insight into the world of social media. It includes a complete breakdown of all social media components from content planning to photography to scheduling to social media platforms and more. It includes social media audits and quarterly reviews to ensure the success of your business and brand. The chapters include designing your Social Media Playbook, creating content, posting hacks, tools, understanding your analytics. This comprehensive guide is user-friendly and will serve beneficial to the marketing planning of your respective business.