Brands are recognizable. They relate to us and make us feel like we are a part of a more significant purpose. Brands unite us through common terminology, imagery, and artistry.
Advertisers understand this notion and use it to grow immeasurably. They make sure that if a brand is so renowned in a society that we don’t even think about all of the free means of advertisement like word of mouth marketing or social media. The simple mentions of their names arouse and ignite excitement within us. Your brand should do just that. Your brand should be so big that you don’t know where your return on investment is coming from amongst several means from a dinnertime conversation or a lunchtime meetup or a billboard or radio ad or social media. That is what it means to be immeasurably marketable.
Make this one of your goals for your brand too. This 43-page guide takes you step by step through creating a brand that will transcend time.